Reject Regular

For the 2022 National Student Advertising Competition, competing teams had to develop a campaign that would position the Meta Quest 2 headset as a "college essential" - the gateway to keeping 18-24 year olds infinitely entertained and socially connected. Our campaign was highly experiential and sought to help this cohort, which we defined as the Infinite Collective, overcome their disdain for big tech and put aside their apprehensions to embrace the possibilities of virtual reality.