Projects
Brand & Creative Strategy
For the 2022 National Student Advertising Competition, our team developed a campaign to supplement Meta Quest's "Quest is Ready" platform and bring the Quest headsets to college campuses all across the country.
Video Production & Scriptwriting
For the final project assigned in my "Diversity in Media" class, I researched a singular topic over the course of the semester and created a fictional podcast series where I break down complicated issues to give listeners more context. I produced a spec episode for the project that was centered around immigration.
Brand Strategy & Creative Direction
For this project, I developed a social media campaign with a unique and identifiable platform to promote Vitamix's electronic composter and later worked with a team to complete and present the campaign.
Project Coordination & Creative Direction
This project is a virtual exhibition based on the anthology of the same name. Pass Me The Mic is a multi-faceted memorial to the trials and tribulations of hip-hop as a genre and community and it's impact on global media and entertainment.
Social Media & Content Creation
Over 4 weeks, our group created Tik Tok videos for Hawaiian Bros. main Tik Tok account and eventually the Lawrence, KS Hawaiian Bros. account. The goal was increased impressions and engagement while sticking to the H. Bros. brand.
Public Relations and Media Planning
As part of my role as a PR Intern at The Brandman Agency, I developed an activation and corresponding PR plan for The Great Western Catskills Tourism Board to get coverage of and increase visits to the area.
Social Media & Copywriting
Our team developed a social media campaign to support the University of Kansas' "Protect KU" plan to make the transition back to in-person education safer for all members of the community.
