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What A Waste

Client

Vitamix FoodCycler FC-50

Year

2022

The JMC 56O "Message Development" syllabus requires that students combine research and strategic thinking skills to create a digital strategy for a client. For Vitamix, the goal was to raise awareness of the FoodCycler and connect it to a target audience of our choosing. The "What A Waste" campaign emphasizes and encourages sustainability and eco-responsibility for Millennials who are looking for small ways to make a difference. 

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As the strategy lead, I compiled the bulk of my research I carried out over the course of the semester to create the platform, which then helped inform the content and deliverables my team members produced.

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PRINT & VIDEO ADS

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